Ad Terms
Overview
Understanding Our Policies
Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know.
Common Points of Confusion
To help you build a compliant and user-friendly ads experience we've highlighted some common areas of confusion. Each ad is reviewed against our code of business conduct:
The Ad Review Process
Before ads show up on any Viewit Platform, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 7-10 days, although in some cases it may take longer.
What We Consider
During the ad review process, we'll check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.
What Happens After an Ad is Reviewed?
After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the Ads Manager.
Steps to Take if Disapproved
Update Your Ad
If your ad isn't approved for not fully complying with our policies, we will contact you, edit and resubmit it to our ad review team.
Appeal the Decision
If you feel it was a mistake that it wasn't approved, you can appeal the decision by emailing us.
Prohibited Content
1. Community Standards
Ads must not violate our Code of Business Conduct.
2. Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
3. Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
4. Tobacco Products
Ads must not promote the sale or use of tobacco products and related paraphernalia.
5. Drugs & Drug-Related Products
Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
6. Unsafe Supplements
Ads must not promote the sale or use of unsafe supplements, as determined by Viewit in its sole discretion.
7. Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
8. Adult Products or Services
Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.
9. Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
10. Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
11. Sensational Content
Ads must not contain shocking, sensational, disrespectful or excessively violent content.
12. Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.
13. Misleading or False Content
Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.
14. Controversial Content
Ads must not contain content that exploits controversial political or social issues for commercial purposes.
15. Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
16. Surveillance Equipment
Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.
17. Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
18. Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality.
19. Personal Health
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.
20. Payday Loans, Paycheck Advances, and Bail Bonds
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday.
21. Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
22. Penny Auctions
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
23. Counterfeit Documents
Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
24. Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.
25. Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
26. Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within Viewit after someone clicks on the ad.
27. Unauthorized Streaming Devices
Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.
28. Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
29. Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
30. Sale of Body Parts
Ads must not promote the sale of human body parts or fluids.
Restricted Content
1. Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Viewit's targeting guidelines and applicable local laws.
2. Dating
Ads for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines. In order to be a registered dating partner, please contact us by emailing us here to begin your application process.
3. Real Money Gambling
Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.
4. State Lotteries
Lotteries run by government entities may advertise on Viewit, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.
5. Online Pharmacies
Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.
6. Promotion of Over-The-Counter Drugs
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.
7. Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.
8. Financial and Insurance Products and Services
Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
9. Branded Content
Ads promoting branded content must have a dislcaimer for the third party product, brand or business partner. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations you must follow our business code of business and all mutual parties.
10. Cryptocurrency Products and Services
Ads may not promote cryptocurrency and related products and services without our prior written permission.
11. Drug and Alcohol Addiction Treatment
Viewit requires advertisers who wish to run addiction treatment ads targeting the USA to be certified with LegitScript.
12. Weight Loss Products and Plans
Ads marketed at or for weight loss must be targeted to people 18 years or older.
Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Code of Business Conduct, as well as the policies below:
1. Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
Targeting
1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
Positioning
1. Relevance
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
2. Accuracy
Ads must clearly represent the company, product, service, or brand that is being advertised.
3. Related Landing Pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
Text in Ad Images
Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible.
Lead Ads
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
1. Account Numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
2. Criminal History
Ads must not request information regarding criminal or arrest history without our prior permission.
3. Financial Information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
4. Government Issued Identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
5. Health Information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
6. Insurance Information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
7. Political Affiliation
Ads must not request information regarding political affiliation.
8. Race or Ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
9. Religion
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
10. Sexual Orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
11. Template Questions
Ads must not request the same or substantially similar information that you could use a Template Question to request.
12. Trade Union Membership
Ads must not request information regarding trade Union membership status without our prior permission.
13. Usernames or Passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website links in your ads.
Use of Our Brand Assets
For ads that feature the Viewit brands please refer to the to review brand guidelines and download approved assets.
1. Brand Endorsement
Ads must not imply an Viewit endorsement or partnership of any kind, or an endorsement by any other Viewit Company.
2. Brand Usage in Ads
Ads linking to Viewit (including Pages, groups, events or sites that use Viewit Login) may make limited reference to “Viewit” in ad text for the purpose of clarifying the destination of the ad. Ads should not represent the Viewit brand in a way that makes it the most distinctive or prominent feature of the creative. Viewit brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
3. Copyrights & Trademarks
All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by Viewit, or with our prior written permission.
4. User Interface Screenshots
When featuring the Viewit, User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad. Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by our ad department. The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.
Data Use Restrictions
1. Ensure any ad data collected, received or derived from your Viewit ad (“Viewit advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Viewit advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
2. Don’t use Viewit advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Viewit) and only to assess the performance and effectiveness of your Viewit advertising campaigns.
3. Don’t use Viewit advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
4. Don't transfer any Viewit advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
Things You Should Know
1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through Viewit, on or off the Viewit services. You may be subject to additional terms or guidelines if you use Viewit advertising-related products or services.
2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Viewit.
4. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Viewit Website, Portal, Mobile Apps and other outlets running the ads or within Viewit Products. If users have interacted with your ad, your ad may remain on Viewit products (for example, shared until the users delete it or visible to users through their account tools). This means that Viewit may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order.
5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
6. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
7. For policies that require prior written permission, Viewit or a Viewit Company may grant these permissions.
8. These policies are subject to change at any time without notice.
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Last Updated July 26, 2023